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07 September 2008

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Emphatic differences between Kosovo and Serbia print media

Four daily papers in Kosovo and four in Serbia, have been monitored, by the member NGO’s of the Kosovo Initiative Program (KIP), which is supported by the Danish Refugee Council (DRC), on the manner of reporting on return field, Kosovo’s status and Kai Eide’s report. Project has been led by the nongovernmental organization "Initiative for Peace" in cooperation with NGO “Sfida" in Kosovo, and "Fractal" as well as SDF from Belgrade. The project was supported by the Balkan Investigative Reporting Network- BIRN offices in Prishtina and London.

According to the report, three out of four Kosovo Albanian dailies have introduced changes in the manner they report the events after the criticism they recieved after the March 2004 riots. Meanwhile, Serbian dailies show remain divided on the issue of Kosovo’s independence.

Gazmir Rraci, from the project leader organization “Initiative for Peace”, said that monitoring of dailies in Kosovo and Serbia was conducted with the aim to get a realistic picture of the impact the print media have on the return and reintegration processes in Kosovo.

Selection of the dailies for monitoring was made on the basis of their respective circulation figures they had during the period September-November 2005.

Koha Ditore, Zëri, Epoka e Re and Bota Sot were monitored in Kosovo, while Serbian papers included were: Danas, Politika, Vecernje Novosti and Kurir.

According to Rraci, 100 to 150 articles were collected for most of the dailies. “In three out of four Kosovo Albanian dailies reflection of the sharp critics which these dailies faced after March 2004 riots were evident, when the media in Albanian language were criticized for inflaming intolerance feelings through aggressive, suggestive and provocative reporting, and for failing to distinct in professional manner between news, gossip and comments”, said Rraci, adding that “as an outcome of this, these dailies have acquired new stiles, using more neutral headlines and less emotional in their reports regarding Serbs”.

According to Rraci, in regard to Serbian newspapers, the difference on how they reported about the Kosovo’s final status shows the fact that whilst the matter of Kosovo independence unifies Albanians of the political spectrum, this topic has divided the Serbs.

“Majority of Serbs oppose the independence, a considerable minority doesn’t support the independence but considers that it is inevitable. Furthermore, even the majority against independence is divided around the nature of autonomy that they are ready to offer and around the fact if they want to keep Kosovo’s territory in Serbia or as just a part of it”, concluded Rraci.

To find the full media analysis in three languages, Albanian, English and Serbian click on the attachment under.


Attached files

 Print Media Monitoring Report
0 B




 
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