Stereotypes and Clichés in Serbian and Kosovar Media
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The analysis of the media coverage in Serbia and in Kosovo shows that the media on both sides are filled with cliches and stereotypes, and that they are lacking in information on the daily living of common citizens, concluded the debate “Serbian Media on Kosovo: Mission Impossible”, held in Novi Sad.
The debate presented the “Journalists Can Do it” miscellany, which compiled and analyzed articles from the media in Serbia and Kosovo, under the auspices of a project organized by Youth Initiative for Human Rights.
Vera Soti, a reporter, said that the state of emergency, introduced by the Serbian authorities in Kosovo 25 years ago, was never truly annulled. She said that the media in Serbia should finally demystify the Kosovo myth, instead of nourishing it further. Zuzana Serenczes estimated that the only perception of Kosovo in Serbia is one of “stones being thrown, hatred and isolation”, a picture that is as faulty as it is incomplete. "We don’t know if there are cinemas, theatres... We are unaware of the fact that a completely new generation now lives in Kosovo, generation that builds its future not through its mythology, but through the internet”, said Serenczes. She added that the status of Kosovo can’t be the only subject interesting to the media, nor it could be more important than the quality of life in Kosovo, whether people can travel there freely. "For the Hungarians, for instance, the Erdely holds the same mythological position the Kosovo has for the Serbs. Nonetheless, nobody in Hungary thinks about disputing the reality and claim that Erdely is not in Romania. The real problem in Serbia is the fact that the myth are actually used as an argument of daily politics”, concluded Serenczes. |
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