Globalization>Introduction

15.01.2004

© MAG / Changemakers.net

Is it so hard to imagine a world in which all people wear Tommy Hilfiger clothes, Nike shoes, walk around sipping Coca Cola and munching on their Big Macs? Obviously, it does not. The only thing that we can change in that rather depressing picture is the brand names we mentioned. Maybe instead of Tommy Hilfiger, we will all wear Gap, or whatever the brand of "super-cool", extra casual attire will win.

By the same standard, in such a world we will all rise to the sounds of the same synthetic music, will read the same books, and will glorify the neo-liberal philosophy of free-market economy.

You must have recognized the symptoms, and once you recognize the symptoms, it is much easier to give a diagnosis. The diagnosis in this case would be – globalization.

But what is globalization? Read more.